Enter every curvy woman’s secret weapon against shopping hell: Size Appeal is the original curvy fashion website to serve up trendy, season current, figure flattering clothing at comparatively moderate prices. SizeAppeal offers the world’s curvy women something they’ve never had before: shopping nirvana.

SizeAppeal is dedicated to the proposition that, to shop is to live. Welcome to the Curvy Revolution-we are taking the fashion world by storm.

What Sizes Do You Carry?

SizeAppeal carries sizes 12 through 26 or 1X through 5X. But what is really important is the fit and style of our clothing. We choose styles that have give and take. We know that all women come in different sizes and shapes. For example, some women can be an 18 on top and a 14 on bottom, curves can be anywhere and everywhere on your body. We also “wear test” all our products on a group of models of variety of shapes to ensure the best fit possible.

Who is your Target Audience?

We do not believe we have a specific demographic. We think of our customers as being part of a shapeographic”. Our clothes follow fashion trends and keep curvy girls trendy and stylish all year round. Our clothes are for any woman hungry for that kind of style.

What is your style philosophy?

Clothes should enhance and not inhibit curvy women. We break the stereotype of traditional plus size clothing. The boxy styles that make women look bigger and older. We follow the curve in body and style. We strive to achieve the perfect cut and style every time.

How do you choose the clothing for your site?

We choose our clothes based on the premise that your style should reflect how you feel. Dress polished. Feel polished. Be bold be sexy, because you can.